With 35.5 crore females, India has the 2nd highest menstruating population in the
world. However, the rate of penetration of the organized sanitary pad market remains
astonishingly low at 18%. Women Care is committed to bringing a change in this
number. In May 2018, we embarked on a journey to serve the women of our country by
launching Women Care hygiene products. Optimum hygiene conditions like having access
to sanitary pads during the menstrual cycle is the right of every woman. Our motive
is to provide them with the same, along with significant growth and development of
the menstrual hygiene market.